The Problem:

Halloween is Lyft’s second busiest night of the year, and one of the biggest events of the millennial calendar.

But with so much blood splatted content flooding feeds, how could we help our passengers, and our brand, to own the night?

The Solution:

Lyft Horror Movie Mode, the world’s first on demand film studio, gave passengers the chance to immortalize Halloween by starring in their very own horror film, all from inside their Lyft ride.

By utilizing the power and talent of our user community, we generated 100m unique impressions, immortalizing Lyft as a ride-sharing legend and an emerging branded content channel to watch.